309 – Digital Strategy Workshop
Level:
Intermediate
Format:
Didactic Lecture
Duration
2 hoursCME Credits
2.00 creditsSession Description
This course includes a 20+ page workbook. Registrants will be invited to complete sections of the workbook before the course to maximize learning and value.
Leadership
Faculty
- Ryan Miller
Desired Outcomes
For many practices, online marketing has become the cornerstone of new patient attraction but few practice leaders feel confident managing their digital enterprise.
Do you have the best digital strategy to support your offline goals? Are you making the right investments in the right places? How do you measure marketing investment return? And how does your performance compare to industry benchmarks.
This course will help practice leaders: <br />
<br />
Align online marketing investments with practice goals
Apply internal marketing and patient retention
Recognize best practices for the 8 most popular online marketing channels
Assess your current marketing performance
Lead digital marketing conversations with confidence